Planet TV Studios sets Firefly AB for New Frontiers fire-safety episode

Planet TV Studios will feature Swedish industrial fire-protection company Firefly AB in an upcoming New Frontiers segment focused on fire safety and industrial risk. The episode will examine faster detection, suppression and prediction tools as Firefly expands its technology portfolio and North American footprint.

Why it matters: - Firefly AB is being positioned in a broadcast segment around industrial fire prevention, where faster detection and suppression can reduce downtime, equipment damage and supply-chain disruption. - The planned episode gives visibility to technologies aimed at stopping ignition sources before they become fires or dust explosions. - The segment also highlights a broader shift in industrial safety toward more predictive systems.

What happened: - Planet TV Studios announced that Firefly AB will be featured in an upcoming edition of the New Frontiers series focused on fire safety. - Firefly is slated for a 10-minute lead segment. - Production is moving into script-profile, treatment and shot-list development before filming. - Planet TV Studios said the New Frontiers series is set to air on Bloomberg Television in Q1 2026, with the latest New Frontiers series set to air in Q4 2026. - Planet TV Studios described itself as the exclusive sponsor of the New Frontiers series.

The details: - Firefly AB is a Swedish industrial fire-prevention and protection company headquartered in Stockholm. - Firefly traces its roots to Sweden in 1969 and delivered its first commercial spark-detection system in 1973. - Firefly provides customized systems to process industries worldwide and operates through direct sales and distributors in more than 90 countries. - Firefly's technology portfolio includes spark and hot-particle detection, rapid water-mist suppression for critical machinery and high-risk areas, and prediction solutions designed to identify developing risks before they become ignition sources, fires or explosions. - Firefly introduced Firefly Prediction solutions in 2026. - Firefly also launched its Automated Water Cannon, which is designed to automatically locate a fire, aim water cannons and suppress incidents in larger areas that are difficult to cover with conventional systems. - Firefly has continued building its North American presence while maintaining operations and subsidiaries in Europe and the United States. - Firefly AB is listed on Nasdaq First North Growth Market under the ticker FIRE. - Anders Bergström, Firefly AB's CEO, said, "We are excited to be part of this project and are looking forward to working with you and the team." - Bergström has been with Firefly since 1990 and became CEO in 2024 after serving in technical, sales and leadership roles. - The media contact listed for the announcement was Christian Kelch at Planet TV Studios, with contact details provided in the release. - The release also included Firefly's website, the company's announcement.

Between the lines: - Firefly's long operating history and visual, real-world safety use cases make the company a fit for a documentary-style broadcast format. - The planned story appears designed to connect technical fire-safety systems with a broader business issue: keeping production lines running. - Firefly's newer prediction tools suggest the company is trying to move beyond response systems toward earlier risk identification.

What's next: - The production team will work with Firefly to identify on-camera demonstrations, customer environments and operational examples for the segment. - The segment will move through editorial development, including a client-reviewed script profile, draft treatment, proposed interviews and shot planning. - A filming date and broadcast window will be announced after the production materials are approved.